Serenity Holidays was set up in the late 1980’s by Stephen and initially offered just flights and holidays to The Gambia in West Africa. The Gambia continued to be the main area of specialism for Serenity until 2003 with the acquisition of Sussex based tour operator, Holiday Places. This then added a range of European destinations to the company, including mainland France and the island of Corsica.
In recent years a mix of further acquisitions and organic growth has seen the introduction of Cape Verde and Senegal along with Turkey, Sardinia and Sicily to the Serenity Holidays portfolio.